Content Marketing for Education
Building the brand
As part of a comprehensive marketing campaign to promote Kellogg School of Management’s Chief Product Officer Program, I wrote an article highlighting the expertise of faculty director Mohanbir Sawhney, a globally recognized scholar and business consultant. Using the many avatars of the Hindu god Vishnu as a metaphor, Sawhney shared his perspective on the top 10 qualities of a successful chief product officer.
Breaking New Ground
Elevating reputation
I launched the first-ever digital edition of Fordham Law School’s annual Faculty Spotlight Journal and revamped the content to include excerpts of legal scholarship along with in-depth Q&As exploring the research interests of Fordham Law faculty members. Featuring an introduction from the law school’s dean, the publication showcased the cutting-edge perspectives of professors through engaging interviews and vivid design.
Reflecting on Racism
Published on the one-year anniversary of George Floyd’s murder, Addressing Systemic Racism: Voices from the Fordham Law Community provided a platform for the Fordham Law School community to reflect on opportunities and challenges involved in making change at the law school and beyond. I worked closely with writers and designers to bring the publication to life through engaging interviews with students, faculty, and alumni.
News and Features
Bold voices
As the editor-in-chief of Fordham Law School’s newsroom, I supervised a team of staff writers and freelance contributors to publish more than 150 stories per year highlighting the academic contributions made by the law school’s renowned faculty. Feature articles included “The Big Idea,” a series of Q&As taking a deep dive into pacesetting legal scholarship.